Un-Spoken Web Series - Setting goals is the first step in turning the invisible into visible

"Setting goals is the first step in turning the invisible into visible". Un-spoken in association with Pleasin Strides Foundation have taken this initiative to create cognizance regarding the Sustainable Development Goals(SDGs).  India SDG  web series  “Change - The Parivartan” is a platform where different and unique ideas sum up together to create significant change.  Heading towards achieving goal with high commitment and with resolute spirit the organization conducted virtual  session On 13th July 2020. The topic for the Dialogue focuses on "The role of Media in sharing best practices  of Sustainable Development Goals (SDG) for replication".


The panel will be  hosted by Mr. Sagar Kaushik , Social Innovator at Pleasin Strides foundation and Mr. Shashi Kaushik.  The panel includes the leading Corporate heads: Dr.K.K.Upadhyay -  Director Social Review – Ex. FICCI, Mr. Ravi Kant Somani, Executive Vice-President and Corporate Head at Jindal Steel and Power Ltd. , Ms. Suparnaa Chandha, Founder of Simply Suparnaa Media Network, Mr. Bhuwan Bhaskar, Assistant Vice-President Marketing & Head-CSR for NCDEX, Ms. Kasmin Fernandez, Senior Correspondent, The CSR Journal.


Sustainable Development Goals are the global goals set in order to bring about transformation in the World under the UNDP. The promoting and working of these goals is being carried out on various platforms and by various organizations across the globe and therefore, they call for big media coverage and intervention. One UNDP report says that the increasing number of internet users is now turning to social media platforms for news and information. At the same time, around the world, legacy media such as television, radio and print – persists as lynchpins of media ecosystems, providing news, information and entertainment for billions of people. Thus, the role of the media has enormously shifted from just communication to impacting the major and minor aspects of any country.

SDG’s are basically the alternative ways of using the resources for meeting our needs and therefore, they promote innovative and sustainable practices. Various organizations, corporates and groups around the world have made significant progress in terms of best practices for SDG’s. Now, it is the media that comes up as a major stakeholder in mobilising these practices, not just for creating awareness regarding the SDG’s but also for replicating these best practices for the accomplishment of the SDG’s worldwide. 

The process of developing post-2015 SDG gives an opportunity to recognize media as a relevant actor in the development process. A Conference called 'Global Media Forum' hosted by the Government of Indonesia in 2014 emphasized the role of media in realizing the future we want for all. The event brought together journalists, media experts and young communicators from South East Asia. The goal was to advance participants understanding of how a free, pluralistic and independent media can contribute.

The Output of the' Global Media Forum' was called 'The Bali Road Map'.  Discussion in the 'Global Media Forum' unpacked the dynamism of the meaning of "Sustainable Development"  and debated initiatives by Media and ICT's to empower and engage people about issues.


Infact in September 2018, the United Nations organized the SDG Media Compact, currently consisting of 85  major news media companies around the world, to propel the media toward more active SDGs- related coverage.


Japenese media sets the example in covering environmental topics and educating the public about the need for action on climate change. In Japan it is not uncommon to see people wearing Sustainable Development Goals(SDGs) label pins and this is because their media covers the SDGs and the growing problems of climate change extensively.

On the other hand, Social and entertainment media are also the  major contributors. Jakarta, The capital of Indonesia is built on a swampy plain and regularly suffers from floods. PetaBencana.id , a social media platforms adopts Al- assisted " humanitarian chat- bots" to engage in conversation with residents and confirm flooding incidents.


One of the residents named Mahtabi claimed "The transperancy of platform provides all the parties with free access to the same time- critical information needed to make informed decisions which is collaborative resilience to climate change." Jakarta residents share information with each other online about road bloackages, rising waters and infrastructure facilities.


Thus, media acts as not only a bridge between action and implementation, it enlightens and open doors for communication across seas for one country to introspect and ensure that their policies are adhering to the SDG’s. It promotes positivity by sharing the successful implementation of practices of SDG’s among the people.


Author Aditi Nagpal 

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