Un-Spoken Web Series - CHANGE-The Parivartan

Un-Spoken, in collaboration with Pleasin Strides Foundation, has started a web-Series called CHANGE-The Parivartan, mainly focusing upon Sustainable Development Goals(SDG) set by United Nations General Assembly, and their relevance in Indian context.


The 5th webinar of the series will be held on 17th July 2020 to discuss on “How CSR can help the community in India to tackle the situation of acute water shortage in coming years”.


Founders of Pleasin Strides Foundation Mr. Sagar Kaushik and Mr. Shashi Kaushik will host it. Through this session corporates will be able to facilitate information and collaboration among various stakeholders.


The panelists of the webinar are:

  •          Mr. Ashwini Saxena, CEO JSW Foundation
  •          Dr.  Kadambari CEO PHD Rural Foundation.
  •          Ms. Tanu Kathuria, Employee Programs & CSR Lead
  •          Ms. Akshita Shukla Corporate Social Responsibility & Sustainability
  •          Dr.  K. K. Upadhyay Director of Social Review Ex. FICCI


Every Bright morning brings in the ray of hope and freshness for us. But, this may not be the case for those who know that the next morning would bring them a new struggle for getting water. Walking miles and standing in queues to get water to fulfill their mundane needs.


"Every Drop of Water is precious". But actually how many of us really have this realization that wasting water is as equal as committing a sin. We waste thousands of litres of water on every day basis refraining other potential populace from it.


Water crisis has always been a major issue for concern. The trend of 'over - use ' has become the principle cause for the growing crisis. The ideal of equitable use of resources isn't applied in practice. Most of the rural area is affected in this.


About 19,000 villages across the country still do not have proper water supply and therefore, grappling with the intense water shortage problem. According to a report by NITI Ayog, seventy percent of nation's water supply is contaminated, causing an estimated 200,000 deaths a year. The country is facing novel issues concerning the environment due to some major factors such as : Population explosion, rapid Industrialization and poor waste management.Some 21 cities could run out of groundwater in years to come, including Bangalore and New Delhi. Forty percent of the population, or more than 500 million people, will have no access to drinking water by 2030.


The impacts of Climate change will be channeled primarily through the water cycle, with consequences that could be large and uneven particularly on the agricultural sector. Agricultural sector, which is considered to be India’s backbone, every year, faces complication due to water crisis. An estimated figure shows that 6% of GDP by 2050 as a result of water related losses in agriculture, health, income and property.


Imbalances in season patterns can be witnessed across the country every year leading to water crisis in some parts of the country and water logging in others.


All these figures and facts point out one thing and that is that in the future years to come India will face acute shortage of water. But , this does not imply that there is no way out. Many NGOs and government institutions are working as per their capacities to tackle the situation. However, given the parameter of the problem their efforts aren't enough.


There are two major approaches to address the problem. First is to provide infra-structure for treating the already contaminated water and the other is to create awareness among the society about not only the judicial use of resources but the already practiced techniques that help in conserving and harnessing water recharge. Here, Corporates can play a role in both ways. They can help in setting up the required infrastructure as well as in creating awareness using their influence and power.

Corporates use the resources of the society and have an obligation for doing something to pay back. It’s not as if they are not doing anything about the water-problem, but current times need the focus on water related problems to become a priority. For those corporates who are already innovating and investing in the sector, need recognition. Others need to replicate the innovations or come up with their own. Having discussions is not enough given the threats this water problem could create, it is the high time to get into some action.

Corporates are looked onto with expectations because they have the power and the resources to contribute in the societal upliftment.


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