
Social media and education in 2020
The world today is witnessing a digital revolution across all the industries and sectors. The development of technology has led to the advent of a plethora of digital marketing methods that are being embraced by brands of every scale for years now. Whether it is a startup, an SME, or an MNC, digital marketing works for everyone, if done efficiently. Digital marketing refers to carrying out the process of marketing online.
Education is a rapidly changing industry, and social
media plays a vital role in its round the clock transformation. Establishments
and institutes everywhere are now utilizing the power of digital platforms to
enhance their reach, to expand their growth, and to meet their goals. At
present, a brand enormously relies upon its digital presence for not only
building credibility, but also for fulfilling its business objectives.
It’s the same when it comes to the education world;
colleges are extensively focusing on being adequately visible on the internet.
One of the most prominent reasons behind this is that the people these
educational institutes want to reach and target are mostly young aspirants or
professionals, the people of Gen Y and Gen Z, who are the most tech-savvy and
digitally aware individuals this world has observed.
There are numerous purposes digital media is fulfilling
for institutes and colleges. Marketing is one such purpose and probably the
most pervasive one. Social Media platforms have been introducing new tools and
methods required for effective online marketing and institutes have made full
use of these tools and techniques for effective advertising. Building brand
credibility is another purpose that is fulfilled through digital media since
most of the people are active on these platforms today.
The online presence of an institute becomes its identity
for the rest of the world. Informing the target audience about the new courses,
workshops, competitions, fests, etc. is another advantage social media has
provided to colleges. Improved rankings, increased profits, increased
conversions, accessibility to instant feedback, measurable results, building
and maintaining customer relationships are some of the most significant
benefits social media offers to institutes and colleges.
Institutes are now upgrading their curriculum and
implementing new tactics for imparting knowledge in order to assure that the
students are updated with everything happening around and to ensure that they
are equipped with essential skills and competencies for a successful career.
Since the demand for digital marketing professionals has been on the rise and
is expected to only increase in the years to come, institutes are now designing
and curating exclusive courses to create adept digital experts.
The lives of the students have also drastically changed
with the progressing social media platforms. It is easy for them to fetch all
the necessary information about subjects, syllabus, assignments exams, etc., to
connect with relevant people and build a network, to carry out the application
process conveniently, to gain knowledge about various courses, to research for
their projects and a lot more.
Everything is now possible with a touch or a few clicks.
Social Media heavily influences the college life of students today; they
effectively utilize the platforms by making subject and topic-based groups for
interaction, sending broadcasts and alerts, hosting discussions, creating class
blogs, etc.
Social Media has not only made it easier for the
institutes to achieve its goals and enliven their vision, but the power of
impactful communication in the digital space has also revolutionized the
process of learning for the students.
Author- Mr. Vikram Kumar, Managing Director, SRV Media.
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